Defining the message, aligning teams around positioning, then leading the execution. At Hiflylabs, that meant collaborating across design, marketing, sales, and management to bring content to life. Here’s an example from our 'AI Solutions' video series, which I briefed, directed, and seen through from concept to final cut:
Good copy makes complex ideas feel intuitive at a glance.
This piece is one of my most-read on Medium, translating deep technical concepts with simple examples:
Démétér Biosystems went from small-town startup to being the leading voice of regenerative agriculture in Hungary, with the ‘Talajreform’ brand being recognized nationwide. This authority brought enterprise partnerships, government consultancy opportunities and a rapid growth. I had the privilege of refreshing all brand visuals, such as logo, key art, and packaging design.
Architected and operationalized “single source of truth” administrative culture
as Content Manager in Hiflylabs’ marketing and pre-sales processes:
Archaeology and agriculture share more geoinformatics methodology than you'd expect, which made the transition between the two jobs natural.
Here’s a figure from 2021, comparing three different sampling strategies (soil scanner, precision, and grid-based) and how they produce different spatial interpolations of organic matter and phosphorus across the same field.
The underlying skill is the same whether you're mapping a prehistoric cemetery or a plot of farmland: collect, process, and make sense of spatial data.
Been drawing since I could first hold a pencil.
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lorinczymark@gmail.com
© Lőrinczy Márk 2026